Best Senate Ads

Earlier this week, The Fix listed its favorite ads from this year’s Senate races.

Democratic Senatorial Campaign Committee, "Rocking Chairs": Rarely does a single television ad change the direction of a race. This one did. Run by the DSCC independent expenditure arm in early August, the ad, which features two older men sitting on rocking chairs and debating Dole's lack of effectiveness and support of President Bush, framed Dole as changed and out of touch -- the narrative that ultimately beat her. This, to our mind, was the single most effective ad run in any Senate race in the country.

Freedom's Watch, "Peace Bus": The idea of a Department of Peace has long been a pet project of Congressional liberals but had never been used to such devastating effectiveness before this Freedom's Watch ad slamming Rep. Mark Udall for his vote in favor of it. The aging hippie narrator was a nice touch but the piece de resistance was the smoke-filled "peace van."

Tom Udall, "Humbled": The luxury of being a heavy favorite in an open seat race is that you are freed from hammering your opponent and can instead focus on positive accomplishments. This ad, which is told by a disabled Iraq war vet, is an incredibly powerful testament to Udall's work on behalf of returning veterans.

Norm Coleman, "Angry Al": In a race that started nasty and just went downhill from there, this ad stood out for its stirring use of comedian Al Franken's words against him. Franken spent much of the last two years seeking to put controversial statements he had made in this past behind him -- reassuring voters that he was serious about serving in the Senate. This ad put all those doubts about Franken back on the table in a visually compelling way.



Joe Biden, "Kitchen Table": While the national media focused on Biden's vice presidential bid, his own longtime ad guy -- Joe Slade White -- was crafting this terrific black and white ad centered on Biden's daily train trip to and from Washington. "Each night riding home on the train, seeing the lights in the houses, he knows the conversations mothers and father are having around the kitchen table," says the ad's narrator. Powerful stuff.



Jim Inhofe, "One Man in America": There was a time when national Democrats thought they might be able to knock off Inhofe -- a man who even his allies acknowledge is rough around the edges and, at time, hard to like. But, this ad helped take Inhofe's supposed weaknesses -- being stubborn and hard headed -- and turn them into positives, noting that he had accomplished positive things for the state that many people said couldn't be done. And, by the way, Inhofe won reelection with 57 percent.



John Kerry, "Sean Bannon": This ad, run by Kerry in his non-competitive reelection race, shows how much a gifted media consultant can do in the space of 60 seconds. We are introduced to Sean Bannon, a wounded Iraq war vet, who tells the story of meeting Kerry while recovering and asking to receive his Purple Heart at Fenway Park. Cut to the footage of the day when that wish came to pass. A wonderful example of a positive ad designed to remind voters why they sent Kerry to Washington.

Franken v. Coleman

Al Franken is up with a new ad in Minnesota.



It's also interesting to note that Franken raised $4.4 million last quarter while incumbent Norm Coleman only raised $1.6 million.

The Rising Tide

CQ looks at the “five Senate seats most likely to flip parties” this Fall.

Virginia - where Democrat Mark Warner, a popular governor from 2002 to 2006, is heavily favored to succeed retiring five-term Republican Sen. John W. Warner. Mark Warner’s 2001 win for governor stanched a long-running Republican trend in Virginia and set the stage for further major Democratic gains this decade. His political strength is based largely on his reputation for having fixed a fiscal shortfall he inherited from his predecessor, Republican James S. Gilmore III - who happens to be his Republican opponent in this year’s Senate race.

New Mexico - a swing state, where six-term Republican Pete V. Domenici ’s decision not to seek re-election has created a golden opportunity for a Democratic takeover. Five-term Rep. Tom Udall, who was unopposed for the Democratic nomination, has opened up a big lead in polls over the Republican nominee, strongly conservative three-term Republican Rep. Steve Pearce. Pearce won a narrow victory in the June 3 primary over the state’s third House member, Heather A. Wilson, whose image as a less-hardline conservative than Pearce led some GOP strategists to view her as potentially a stronger contender against Udall.

New Hampshire - where first-term Republican Sen. John E. Sununu ranks as the incumbent most vulnerable to defeat this year. Sununu faces Democratic former Gov. Jeanne Shaheen in a tough rematch of their 2002 race. He won that contest by 4 percentage points, but, oh, how times have changed in this longtime bastion of Yankee Republicanism. Democrats have long been gaining ground: George W. Bush won New Hampshire by just 1 point in 2000, and the state flipped in 2004 - the only one to go from Republican to Democratic in Bush’s two elections - by giving Kerry a 1-point edge. State Democrats, aided by strong voter dissent toward the Iraq War, then had one of their biggest years ever in 2006, capturing both of the state’s U.S. House seats and control of both state legislative chambers as Democrat John Lynch won a landslide victory for a second two-year term as governor. Shaheen has enjoyed big leads in polls so far, though the outcome ultimately is expected to be close.

Colorado - where Democratic gains over the past few years would have endangered two-term Republican Sen. Wayne Allard had he run for re-election. Instead, he is retiring, and the Democratic nominee to succeed him, five-term Rep. Mark Udall, has held the lead in recent polls. The state still is closely divided politically and Republicans say they are confident that their candidate, conservative former Rep. Bob Schaffer, will hold the seat by proving to voters that Udall, whose political base is in the liberal college town of Boulder, is too far left for Colorado. Schaffer, though, has been hindered by news reports that he was one of several House members who took trips that turned out to be financed by later-convicted influence peddler Jack Abramoff.

Mississippi - where interim Republican Sen. Roger Wicker, appointed to his seat last December, faces competition from a well-known Democrat, former Gov. Ronnie Musgrove, in a special election to fill the final four years of resigned Republican Trent Lott’s unexpired term. As in most of the South, conservative Mississippi long ago shed its old-school Democratic traditions and swung hard toward the Republican Party. But the national downturn for the GOP has had its effect even here, as boldly illustrated by the victory for Democrat Travis W. Childers May 13 in the special election to succeed Wicker in the 1st Congressional District seat he had held for 13 years. State voters’ ingrained Republican voting habits in statewide races, which make Republican presidential nominee John McCain a solid favorite to carry Mississippi, give ample hope to supporters of Wicker, who is known as a mild-mannered and diligent lawmaker. But Democrat Musgrove, though he lost his 2003 bid for re-election to Republican Haley Barbour , is known statewide, while Wicker is well-recognized in just one of the state’s four House districts.

It’s becoming increasingly likely that this round of elections could be even more damaging to Congressional Republicans than the last. To put it in perspective, "just as in the House Top 5, all of the Senate races we see as most likely to change hands are for Republican seats hotly pursued by Democrats. In fact, if this were a list of the Top 10 takeover targets, nine would be Democratic bids to take over Republican seats." A brief look at those next five Senate seats most likely to switch parties:

The choice of Mississippi for the fifth slot is a close call over the race in Minnesota, where first-term Republican Sen. Norm Coleman is in a tossup race with Democrat Al Franken, the entertainer and liberal activist - and where the contest would be rendered even more unpredictable by the likely entry of Jesse Ventura, the former governor and one-time professional wrestler.

Ted Stevens , the longest-serving Republican senator in history and for many years a dominant political figure in Alaska, is facing a tough challenge from Democratic Anchorage Mayor Mark Begich, enhanced by the controversy over Stevens’ ties to state business figures embroiled in a sweeping political corruption scandal.

Oregon Sen. Gordon Smith, who increasingly has cast himself as a Republican moderate, nonetheless is at risk against Democratic state House Speaker Jeff Merkley in a state that generally leans Democratic.

And Maine’s Susan Collins , another Republican moderate from a Democratic-leaning state, will have to make the most of her strong job approval ratings to deflect a serious challenge from six-term Democratic Rep. Tom Allen.

The only at-risk Democratic seat that would make a Top 10 list is the one two-term Sen. Mary L. Landrieu is defending in conservative-leaning Louisiana. Her contest is in CQ Politics’ competitive Leans Democratic category, but even this race says something about the unsteady state of the Republican Party nationally. In order to find a candidate deemed willing and able to seriously challenge Landrieu, Republican officials resorted to persuading state Treasurer John Kennedy to switch his affiliation from Democratic to Republican.

Minnesota Senate Race

Gearing up for next month's Minnesota Democratic primary, the Al Franken for US Senate campaign is hitting the airwaves with its first ads. We'll see if voters take him seriously enough to challenge Norm Coleman.

The Washington Times: Polls show Republican Sen. Norm Coleman only a few points ahead of either of his possible Democratic challengers, comedian and left-wing provocateur Al Franken and trial lawyer Mike Ciresi. The two Democrats face off on Feb. 5. Which party will carry this seat must be considered uncertain, particularly when the incumbent is struggling to remain over the 50 percent mark in polls in a "swing state."