Tuesday, December 11, 2007

Connecting with an Audience

Another reason for Huckabee's rise? An interesting take on the role that body language plays in influencing how voter's will make their decision. Check out Drew Weston's book, "The Political Brain," for a good analysis on the role that emotion plays in influencing the way people vote. Drew cites some interesting studies demonstrating that how someone "feels" about a candidate is the best predictor of how they'll vote. Where does policy fall? 5th on the list.

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